ECommerce SEO: What It Is and Why You Need It
E-commerce has undergone some pretty incredible changes since the early days of Amazon and eBay. eCommerce sales are expected to reach almost $2 trillion by 2020, and with that comes the need for businesses to learn how to use eCommerce SEO to maximise their profits.
This guide explains eCommerce SEO and why every online business needs it. Whether you’re new to the game or you’ve been selling online for years, you’ll find something new in this guide on eCommerce SEO.
What is e-commerce SEO?
eCommerce stands for electronic commerce, a fancy way of saying business is conducted over electronic media. eCommerce can be conducted over any kind of electronic media—web pages, email, interactive television programs—but it always requires some sort of monetary transaction between two parties.
A big part of conducting business in eCommerce is search engine optimisation (SEO), and one essential form of SEO that almost all businesses need to use is what is known as e-commerce SEO.
How To Succeed With E-commerce SEO
Becoming a top online seller is all about standing out from your competitors in search engine results. E-commerce SEO comes into play when you want to effectively sell products online, through a website or marketplace like Amazon or eBay. Here’s how to make it work for you!
Ranking on Amazon with E-commerce SEO
Want to bring in more traffic and sales from Amazon? While there are many reasons for e-commerce sellers to care about ranking on Amazon, it’s safe to say that one of your top priorities is improving your ranking. After all, if you aren’t on the first page of search results, you might as well not be on Amazon at all! So how do you get there? That’s where e-commerce SEO comes in.
Ranking on Facebook with E-commerce SEO
Facebook is one of the biggest search engines out there. Millions of people, every day, are on Facebook to check out what their friends are up to. They search for local businesses through hashtags, like #nyc or #newyorkcity. Local E-commerce business owners can jump on a trend by linking their e-commerce website with relevant hashtag pages.
Google Search Console And Indexing Issues
One of the more frustrating aspects of being an eCommerce website owner is when your site is not properly indexed by Google. The Google Search Console can let you know if there are any issues with your indexing, but it doesn’t do much to resolve them. If you’re an eCommerce owner, these quick fixes can help ensure that your pages are being crawled and indexed correctly.
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