Benefits of a Content Management System
A Content Management System (CMS) is a software application that allows users to create,1 manage, and modify digital content on a website without the need2 for technical knowledge. Think of it as a digital toolbox that makes it easy to build and maintain a website, even if you’re not a programmer.
When you use a Content Management System, such as WordPress, your data is stored in an external system. You can do whatever you want with it, including selling it to third parties—with or without permission. Using a Content Management System gives you more control over your content and can be useful if you want to sell advertising on your site.
The opposite is true if you aren’t looking to monetize your content and would rather have ultimate control over who sees what information. In that case, self-hosting might be better for you. A third option is to host your site but still rely on a platform like WordPress for managing most of your content.
This option offers some of the benefits of both approaches: You maintain control over your website while still taking advantage of some convenience features offered by platforms like WordPress.
Chances are, you’re managing your company’s website and social media presence. This can be quite time-consuming and overwhelming, as you’re essentially a marketer and copywriter in addition to running your business. A content management system (CMS) is exactly what it sounds like an online platform for managing all of your digital content—so that you don’t have to.
With a CMS, updating your website or posting new tweets is as simple as logging into your account and clicking publish. There are many different types of CMS platforms available; some are more robust than others. Some allow you to edit code directly on their site, while others offer templates with pre-built elements so that you can easily add text or images without having to know how to write HTML code yourself.
Easily recover from cyber attacks
The content management system you choose can either make or break your organization. If your CMS is poorly designed or misconfigured, an outside agent could easily modify important pieces of information without you knowing, wreaking havoc on your company’s data and security. To prevent cyberattacks and recover more quickly if one occurs, take extra care to ensure that you choose a reliable CMS with adequate security features.
Centralise your information on the internet
Managing and editing multiple websites on different web hosting services can be time-consuming and expensive. A CMS like WordPress makes it easier to manage all your content in one place, making it simpler for search engines to index your information as well.
You’ll also save money by not having to pay additional fees for each website you create. The result is more time and energy spent creating new content, which helps drive traffic to your site. As you continue to add more pages and posts, Google will recognize that your site is updated frequently—and reward you with higher rankings in search results.
Lower costs for updating information
As your business grows, you’ll likely need to make updates to existing information. With a Content Management System, like WordPress, you can log in and make changes whenever you want. An alternative is hiring someone from an outside company to edit your website for you—but that can be expensive!
And not nearly as convenient as having everything within reach. A content management system makes updates simple, efficient, and less costly. If your website needs updating every day or two (or even weekly), using a Content Management System could save you money in both time and cost.
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