5 Ways Integrated Marketing Communication Can Benefit Your Business

When you first hear the term integrated marketing communication, or IMC, it can seem like an overwhelming and daunting concept. This isn’t necessarily true, though! Learning how to communicate and market your business in an integrated way can not only increase brand awareness but can also help you discover new ways to reach potential customers and clients that you hadn’t even considered before. Let’s look at some of the best ways that implementing an IMC plan can benefit your business below!

Brand awareness

Because it is so broad, IMC can be used to build brand awareness by keeping your company in customers’ minds. Many companies use IMC to reach customers at all touchpoints. And since people trust brands they recognize and remember, using integrated marketing communications can help you establish more credibility with new and current clients. For example, rather than bombarding social media users with sales messages for months on end, one furniture retailer was able to increase engagement and followers simply by featuring their latest pieces of furniture in relevant online conversations. People began sharing pictures of themselves on social media, posing next to their favorite pieces, and tagging or mentioning the store where they purchased them. This helped generate brand recognition while also showcasing their highlighting without having to resort to self-promotion.

Targeted communication

All businesses should have clear goals when creating an integrated marketing communication strategy. Knowing who your target audience is will help narrow down your messaging, improve branding, and enhance ROI. You may be communicating with multiple target audiences at once, in which case you’ll need to make sure each group feels heard. It’s also essential to integrate all aspects of communication (such as traditional print or television ads and digital or online advertising) into one cohesive campaign. If you don’t, your efforts will seem disjointed and customers won’t know how to find you. If you do, however, your customers will see that your brand is knowledgeable about their needs and wants, and they’ll feel more connected to it.

Sales generation

To generate more sales for your business, you need to create a great marketing message. Great marketing messages start with SMART objectives (specific, measurable, achievable, relevant, and time-bound). This simple acronym helps marketers ensure that their message is clear and precise. It’s also important to make sure that your marketing strategy aligns with your overall corporate strategy. For example, if you want to increase brand awareness but you’re only spending money on direct mail campaigns instead of digital channels like social media or search engine optimization (SEO), then it might be time to reevaluate your strategy.

Effective communication

It can be difficult to run a business when your team is not on board with your vision and direction. Communication breakdowns are often what lead to employee turnover. To ensure that your team understands your goals and values, establish clear lines of communication between you and each member of your team. This will ensure that everyone has a shared understanding of company goals, values, mission statements, and overall directions.

Cost-effective marketing

Inbound marketing allows you to create brand awareness and connect with your audience at a fraction of the cost of traditional advertising. In addition, integrated marketing communication can save your business time, money, and resources by bringing together all aspects of your online presence—such as social media, video, blogging, and even local search results—into one cohesive campaign. By using inbound marketing tactics that are both engaging and informative, you’ll be able to build trust with potential customers while also educating them about your product or service offerings. This helps turn visitors into leads, and leads into sales opportunities.

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